Demand Indicators

GreatSchools Ratings

These are scores you may have seen before. They are a 1-10 scale that captures the performance of a school on various standardized tests. We put these on the map showing their attendance zone. Higher is better. Source: GreatSchools.

Convenience Score

Convenience score describes whether you can walk to things that improve quality of life. It is not "Walk Score." We created our own to describe a more general situation that applies well to suburban locations rather than dense urban cores: whether you can walk to a park, school, or store within 10 minutes. A score of 10 is best.

Retail Access

Retail access shows you how easy it is to drive to stores and supermarkets from that location. We measure the number of stores within a 10 minute drive. A score of 10 is best.
Why it's important: A low retail score impacts the desirability of a location. You can expect appreciation, days on market, and rents to be affected by this.

Jobs - Current

Job access shows you how easy it is to reach places of employment from a given location. We look at jobs that pay between $40k and $75k within a 20-minute drive of a location. This salary range is a sweet spot for people who rent rather than own. Many people commute longer than 20 minutes, but renters tend to commute shorter distances than owner-occupiers, so jobs nearby have a big effect on demand from renters. A score of 10 is best.

Jobs - Future

Your future demand from renters, and even more so, appreciation potential of the property, will be influenced by local job creation. A major leading indicator of future jobs is commercial buildings that are either under construction or planned in the area. We look at the square footage of future offices, industrial, flex, and other workplaces under construction or proposed within a 20 minute drive of the location. We then translate that into a number of workers and show it on a 1-10 scale. A score of 10 is best.

Demand Score

Demand score is a combination of most of the various sub-indicators below. The way they are combined depends on whether you are in "short-term" investor mode, "long-term" or "residence". For example, if you are in residence mode, the weighting on schools is higher. For long-term investor, there is a larger weighting on current and future jobs.
Last modified 6mo ago